Experience · Portfolio · Proof
Over a decade of strategy, storytelling, and results for megachurches, recording artists, national organizations, and brands of every size.
Experience
The Potter's House Dallas, Inc.
Overseeing multi-platform content distribution across social, email, SMS, paid media, website, and radio. Developing integrated campaigns, managing a creative team, and leveraging data-driven insights to maximize engagement and conversions at scale.
The Potter's House Dallas, Inc.
Developed content strategies aligned with organizational goals, overseeing creation and publishing across web, social, and multimedia. Managed content calendar, UX collaboration, A/B testing, and analytics reporting.
The Potter's House Dallas, Inc.
Managed day-to-day operations including scheduling, logistics, vendor coordination, and workflow development. Supported budget preparation, policy development, and cross-team project execution.
The Potter's House Dallas, Inc.
Provided high-level administrative support for executive leadership — overseeing communications, calendar management, and acting as gatekeeper for internal and external contacts with the highest level of discretion.
T.D. Jakes Ministries | The Potter's House Dallas, Inc.
Executed digital marketing strategy across social media, email, SMS, OTT, YouTube, and web. Developed email marketing strategies, tracked KPIs, and delivered campaign analytics across all major platforms.
Blueprint Studio
Creative and entrepreneurial umbrella housing JDEM Suite, BrandWellCo, 8:15 Collection, Artist Brand Strategist, and The Modern Admin. Developed in 2026 to formalize five distinct brands under one roof.
JDEM Suite
Full-service boutique agency offering brand strategy, creative direction, website development, graphic design, and digital marketing. Served hundreds of brands with a creative, story-first approach.
@iamjasminedelana
Building a lifestyle, faith, and self-growth community for women in their 30s and 40s. Content pillars: relationships, AI literacy, personal branding, faith, and life in your fullness.
Joint College of African-American Pentecostal Bishops (JCOB)
Served as primary brand strategist and marketing director for this national Pentecostal organization — building and maintaining brand identity, social presence, and communications strategy across nearly a decade of service.
B.S. Psychology · MBA in Marketing · Graduate Certificate in Project Management
Human behavior, marketing strategy, and project execution — three pillars that show up in everything she builds.
Selected Work
Social Media · Multi-Ministry Campaigns · Channel Strategy
Grew and managed social media presence for one of the largest non-denominational megachurches in the U.S. — founded by Bishop T.D. Jakes, reaching hundreds of thousands in person, online, nationally, and internationally.
Campaign Strategy · Digital Run-of-Show · Paid Media
Developed comprehensive digital content run-of-shows for T.D. Jakes' annual leadership conference — email, SMS, social, and traditional and digital paid media. Past speakers: Denzel Washington, Tyler Perry, Joel Osteen, Steve Harvey.
Social Media Growth · Brand Strategy
Grew The Wheel from 9,000 to 19,000+ followers in 1.5 years. The page was converted to The House Shop, which Jasmine continues to manage and grow.
Brand Strategy · Marketing Direction · 2011–2020
Served as primary brand strategist and marketing director for this national Pentecostal organization — building and maintaining brand identity, social presence, and marketing strategy at a national level for nearly a decade.
Recording Artist · Social Media Strategy
Managed social media strategy and brand presence for recording artist Tim Reddick — building platform-specific content strategy to grow reach and deepen audience engagement.
Recording Artist · Strategic Representation
Strategic representative for Grammy Award-winning guitarist, Stellar Award winner, and the writer behind "Try Jesus" (Tobe Nwigwe). His single "Fixed Fight" hit #1 on the Billboard Gospel National Airplay Chart.